0 Vtiger CRM
Customer relationship management (CRM) is a strategy for managing a company’s interaction with its customers with the goal of improving customer satisfaction, customer retention, and sales growth. A CRM System aides a company in achieving these goals by streamlining communication across different mediums and providing insights about the customer to key decision makers in the organization.
Customer facing teams such as Sales, Marketing, and Customer Support use a CRM System to communicate with customers, schedule appointments, nurture deals, manage customer complaints, send quotes, store customer information, and much more. As a result of this, a CRM System becomes the single source of truth for insights on sales, marketing, and customer support efforts.
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